Wednesday, January 8, 2014

New Coldwell Banker Business Cards to hand out

I've already been in the office a few days and have been really embarrassed to be handing out my old RE/MAX business cards to clients now that I'm with Coldwell Banker. Although I've been very busy with the 6 homes I have in escrow right now I felt the need to sneak in a little bit of time to order new cards.

When I first started in real estate my broker would buy my cards and at that time when I was low on funds I was very grateful but the quality was low and the cards were flimsy. I didn't exactly get negative comments on them (probably as people were trying to be nice) but I definitely was not getting compliments on them. After a couple years and after I had regular closings and the income that follows I spent a lot of time trying to make the perfect card. There were not many companies out there that specialized in real estate cards at that time. My options were to hire a designer and take the files they make to a print shop or to order them from the hand full of shops online. I have been burned by bad graphic designers in the past so I wasn't excited to try that route as many times they charge a lot and there is no guarantee of the results. Because of that I focused on the online places. Merill is the most popular but I didn't like the dated look of the designs and since many people order from them you look the same as everyone else when you order there. The last thing I wanted was to get lost in the shuffle.

I ended up ordering the old business cards from sacdigital.com as I really liked one of their designs and they they seemed the most likely to put up with a super picky, pain the butt like myself, ha! After a long process (I'm a perfectionist) I finally got the cards and I loved them so much that I have been using them ever since. The only time I changed it was to update the photo every now and them but everything else remained the same. Agent marketing materials are not exactly the type of thing that people go crazy about but I do get compliments on them fairly often.

Because I liked the last cards the guys at sacdigital did so much I asked what they could do for me this time around. I first went to the Coldwell Banker business card page and looked through the Coldwell Banker templates. I saw what I liked on the front but you know me, I just had to make my own changes and tweaks. Since I'm still waiting on the new photos I had taken I wasn't able to get the photo on there and I'm still waiting on the Coldwell Banker office to get me my fax number and email that I want on my new ards. Despite all this they were still good sports and sent me a general layout proof of the Coldwell Banker Business Cards:



As you can see from the above I got them to add a spot for a QR code as I figured it was time to get with the times. I also wanted to give the black background a shot along with the round corners as I saw another agent with them the other day and it really stood out from the stack of cards I have at home from other realtors.

I might make a couple more tweaks to my new cards before they go off to the press but for now I'm really liking them. Since the front will be black I will leave the back in white so I can write something on it if I need to. Always nice to write a time down or and mls number or address in a pinch. Let me know what you think of the cards though as that's what really matters. I'm hoping that I will have my photos tomorrow and the fax and email should be resolved by the end of the week so I can hurry up and get my new Coldwell Banker business cards. My previous clients of course can expect a mailing soon with cards from yours truly.

Coldwell Banker Real Estate blog by Jessica Wei coldwellbankerjw.blogspot.com

2 comments:

  1. North America. It is a great business idea whose time has come. Keller Williams was founded by Gary Keller and his team of Austin realParc Clematis Condo

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  2. Thanks for sharing such useful information about business card. Keep sharing.

    ReplyDelete